services

Affiliate PR Services

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MARKETING AND COMMUNICATION CONSULTING

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Event Management and Production

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Regional Markets

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Influencer Partnerships

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Affiliate PR Services

Affiliate PR Services • MARKETING AND COMMUNICATION CONSULTING • Event Management and Production • Regional Markets • Influencer Partnerships • Affiliate PR Services

affiliate Pr services

Editorial content has evolved into a revenue stream, for both publications and the brands they feature. Strategic affiliate PR marketing creates a productive revenue stream for brands while also getting important third-party validation through an association with top publications that consumers trust. Influencer partnerships with affiliate links are also an important and mutually beneficial way to build brand recognition and sell products across social platforms.
It takes more than a platform to do affiliate marketing well. With my experience guiding brands in retail, e-commerce, and direct-to-consumer models, I can create a strategy that makes your brand attractive to publishers and optimize your approach to ensure the most attention—and revenue—for your brand.
I offer:
  • Full Scope: From strategy to execution, TPM Consulting can establish your brand’s affiliate PR program to ensure maximum engagement and revenue potential.
  • Affiliate Program 101: TPM Consulting can work directly with your brand’s internal team to establish a program that maximizes affiliate as both a performance marketing and PR tool. I am passionate about educating brands on the current affiliate landscape and setting up your team with the strategy and tools to manage affiliate PR successfully.
  • Audit of Existing Programs: TPM Consulting can review your existing affiliate program and suggest ways to optimize your approach to drive revenue and take advantage of the emerging PR opportunities available through affiliate.
TPM Consulting is proficient in the following platforms:

marketing & PR Consulting

Marketing, communications, and public relations strategies must align, speaking in the same voice and with the same targeted messages to your desired audience. With so many channels, both owned and earned, it’s easy to lose the thread. Strategies for owned and earned channels should complement each other to create one effective, engaging narrative that tells the story of your brand at every touch point. Brands with a clear vision and easy-to-understand benefits will attract customers, build brand loyalty, and increase profits.
  • Full Scope Marketing & Communications: TPM Consulting works with both new and established brands to create a 360, always-on marketing and communications plan that is cohesive and working toward a common goal.
  • Marketing & Communications Audit: TPM Consulting can advise brands on high-level strategy and the essential elements of a successful marketing and communications plan to set up internal teams for success. I will review your team’s existing plans and assets and help you adapt your existing plan or create a new one to help maximize your results based on current brand goals.

Event Management and Production

Strategic events–including influencer dinners, in-store activations, media launches, and more–put relationship building at the forefront while also offering timely pitching opportunities for earned media. I help brands get in front of the right people in the right markets and host events that are full, immersive representations of their brand story.

Regional markets

Building brand connections in regional markets helps your brand develop deeper, more engaged customer bases. Connections with local media and influencers, as well as events to showcase your brand to regional customers, helps build loyalty. Throughout my career, I have assisted brands like Rothy’s, Method, Gucci, and more with store and product launches in regional markets.

influencer partnerships

I connect brands with strategic influencer partners who have unique voices that represent a brand authentically while also maximizing audience engagement for a clear return on investment. I have worked with top influencers, including Victor Cruz, Danielle Prescod, and Marianna Hewitt, and more to create content with a high return on investment for my clients.

Community work

Travis is passionate about representation and providing resources to underrepresented voices to help their talent shine on a larger stage. Each year, TPM Consulting donates hours to consult with LGBTQIA+-led, women-led, and BIPOC-led brands, at no cost to the brand. Additionally, Travis engages with Soho House’s mentorship program as a mentor through Creative Voices. The mentorship program pairs young creatives from lower socioeconomic and underrepresented backgrounds with mentors to help support their goals and passions.

The Board

TPM Consulting is a proud member of The Board, a vibrant community of high-level experts across multiple industries and disciplines. The Board connects brands with curated dream teams of highly vetted expert talent to accelerate growth & transform business. The Board's work has included New Vertical Launches, Category Expansions & Financial Plans, Pop-Ups, Internal Brand Books, Content Strategy, Tik Tok Strategy, Brand Positioning, and more. Working with brands like Farfetch, Moda Operandi, Postmates, Tamara Mellon, Westfield, and Levis among others. 
Are you part of a brand that has a project that extends outside of my core skill set? Let TPM Consulting connect you to The Board to help put your dream team together! Learn more at wearetheboard.co